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Make Trade Fair
Oxfam campaign slogan
La Parroquia San Lucas Toliman, Guatemala
A Catholic mission in the western highlands. The mission runs a coffee project that pays producers well above the market price, allowing them to double or triple incomes from harvest in most cases. The coffee association and other social development programs are guided by "expressed, felt needs of the people" - a phrase that captures the liberation theology approach to the parish's efforts in the community.
Wood-fired coffee roaster
A rare occurence in the coffee trade, Juan Ana coffee is roasted in-country using a locally innovated method.
Coffee processing
El beneficio Granja Juan Ana, San Lucas Toliman, Guatemala
The Global Coffee Crisis
Coffee on an abandoned plantation in Guatemala
Macadamia
During the worst periods of the coffee crisis, development groups were advising coffee producers to abandon the crop and move to growing another commodity for export. Various green NGOs recommended macadamia as a viable shade tree for coffee and eventual substitute crop. Macadamia is recognized for its environmental benefits from high rates of carbon sequestration. The stages of production and processing for macadamia are similar to coffee. However. most producers I spoke with in Guatemala reject macadamia as a viable shade tree for coffee because it is a stout and broad-branching plant.
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